Climate change and the finite supply of natural resources as well as political guidelines challenge the automotive industry to further reduce emissions and consumptions. In LESS Initiative they combine product innovations focused on reducing friction, emissions and weights.
We produced several 3D projections combined with visual effects like flares and particles to bring images to life. It was done in Cinema 4D and After Effects.
client: Creative Network Multimedia GmbH
production: wecandance GmbH
director: Björn Simonsen
animation: Björn Simonsen