CANYON ULTIMATE

An innovative webspecial for
a very lightweight bicycle.

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About the project

Client

Canyon Bicycles GmbH

Production

wecandance

Team

Björn Simonsen
Sebastian Metz
Alexander Völkle
Christian Adolf

About

The Canyon Ultimate CF EVO is one of the lightest race bikes on the market weighing under 6kg and is almost completely made of the highest quality carbon fiber.
We recreated the bicycle and all of it's components entirely in 3D and crafted an unusual tour around the bike. Our animation was used as a scrolling background for the webspecial accompanying the product launch.