An innovative webspecial for
a very lightweight bicycle.
About the project
Client
Canyon Bicycles GmbH
Production
wecandance
Team
Björn Simonsen
Sebastian Metz
Alexander Hodges
Christian Adolf
About
The Canyon Ultimate CF EVO is one of the lightest race bikes on the market weighing under 6kg and is almost completely made of the highest quality carbon fiber.
We recreated the bicycle and all of it's components entirely in 3D and crafted an unusual tour around the bike. Our animation was used as a scrolling background for the webspecial accompanying the product launch.
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