About the project
HERE Technologies is offering a wide range of location based services. For the CES2020, Frankfurt based agency Meso was in charge of the overall communication of the booth and the all the exhibits.
We were happy to take on the production of the LED content. The main focus was communicating their key messages in a very direct and playful way. The strong horizontal layout of the 54 m LED influenced the design of the visuals also heavily next to the brand messages.
The visuals on the LEDs inside were synchronized with the outside screen and showed corresponding content to create a consistent overall experience.