HERE CES

The main focus was communicating their key messages
in a very direct and playful way.

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About the project

Client

Agency

Team

Hannes Raff
Roland Eisert
Henry Hilge
Björn Simonsen
Fabian Litwin
Alexander Völkle

About

HERE Technologies is offering a wide range of location based services. For the CES2020, Frankfurt based agency Meso was in charge of the overall communication of the booth and the all the exhibits.
We were happy to take on the production of the LED content. The main focus was communicating their key messages in a very direct and playful way. The strong horizontal layout of the 54 m LED influenced the design of the visuals also heavily next to the brand messages.
The visuals on the LEDs inside were synchronized with the outside screen and showed corresponding content to create a consistent overall experience.